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When guests walk into a hotel, the very first thing they notice is not the amenities—it's the design, the look and feel of the property.

This vibe and how it makes them feel kicks off their guest experience during a hotel stay.

Most guests notice a hotel’s style—industrial, minimalist, bohemian, country. They see wall colors, furniture, lighting fixtures and tile patterns on the floor. Maybe there's a spectacular staircase or mural in the lobby that catches their eye. Whatever they see or sense will trigger an experience.

Good design is pretty aesthetically pleasing. Great design engages the senses, lures people in and creates a visual narrative that guests will remember long after they leave.  Designers' talent lies in their ability to create guest experiences that are genuine, unique, and memorable.