As we look ahead to the future, here are key insights shedding light on the dynamic relationship between technology and architecture that will redefine the way we design and construct spaces.

Places designed with purpose ensure their own longevity and relevance while laying the foundation for a more sustainable future.

TOP 5 DESIGN TRENDS SPOTTED AT THIS YEAR'S HIGH POINT MARKET

This year I had the chance to return to the fall High Point Market to see the latest and greatest designs on home furnishings. Beautiful designs took over the market showcasing unique colors, textures, and shapes. Here are the top 5 design trends spotted at this year's High Point Market:

High technology is revolutionizing architectural design, altering both the process and end result of a new breed of innovative architecture that is disrupting the industry and heading in unexpected and exciting directions.

Technology in architecture—from computational design to apps—has architects doing more than designing and supervising the construction of buildings. They are pursuing new horizons in design, chasing algorithms, experimenting with adaptability, robotics, 3D printing and reality.

Interior design is the key to strengthening your brand and your hotel guest's experience

A physical space is an excellent place to create unique customer experiences, make a memorable impression and spark an emotional connection with customers that will elevate your brand and influence their behavior.

Good interior design may seem like a luxury, yet without it, hotels, restaurants and others in the hospitality industry are handicapped. Strategic interior design can accomplish the following and more:

We know that good architecture could be beautiful, inviting, accessible and long lasting. We also know that it could be sustainable, affordable, functional and socially responsible. But what makes it great?  

Great architecture can make our world a better place by creating a positive experience. In other words, great design not only transforms spaces, but it also can transform our experience of the world, connecting with us on an emotional level. Great design, therefore, is thoughtful.

What does it mean for a building to have a "Sense of Place"? 

Through our work, we focus on giving our designs both individuality and a sense of place.

We carefully consider the geographical area surrounding a project, as well as the location's history and culture, in order to provide the absolute best experience for residents, neighbors, and visitors.

Check out how we design with a Sense of Place in our latest video!