Cuba: A Lesson in Raw Hospitality

Is experience creation the new reality in the hospitality business?

For the greater part of the twentieth century, the hospitality industry focused on creating cocoons of comfort where travellers could repose, nurture, and refresh themselves, while safely exploring the exoticism of other cities, cultures, and customs.
The goal of the hospitality industry at the time was simply to create a safety zone where one might dip one’s toe in a bit of strangeness during the daytime— with the guarantee of a warm bed and an equally warm (and recognizable) meal at night.